About this conversation
Jason Hietbrink started four franchises at twenty-two and became the #1 national franchisee in his company six years in a row. He helped scale an organization from $21 million to $100 million in three years. From the outside, he'd won. Underneath was a fear that if he ever stopped performing, there wouldn't be much left of him, and losing everything financially, twice, finally forced the question. Today Jason coaches high-achieving Christian entrepreneurs, and his book, Never Enough, arrives late October. He and Cynthia talk about the sixth-grade moment where the proving started, why peace is a practice and not a destination, what over 100 successful Christian men say their success has cost them, and how to build from your worth rather than for it.
In this conversation
- 00:00Welcome and introduction
- 00:31Four franchises at twenty-two
- 02:15What it took to stay #1 for six years
- 03:57The eighth franchise, the one that failed
- 05:25Scaling $21M to $100M: chaos from the inside
- 06:54What 450 franchise owners had in common
- 08:48Self-doubt and the gas pump moment
- 10:28Sixth grade: where the proving started
- 12:54The ACT story: afraid to find out
- 16:58What the winning was costing at home
- 20:14Peace is a practice, not a destination
- 21:17Where peace comes from
- 24:13Why he interviewed 100 successful Christian men
- 26:27"Everyone wants my life, but no one sees what it's costing"
- 28:50The only addiction people praise
- 32:21Two daughters, one championship: love versus fear
- 36:14The chip on the shoulder
- 38:28Family photo tour: Yosemite, New York, Kauai
- 42:38Building from your worth, not for it
- 46:20Energy, not time
- 50:15Goals, surrender, and owner versus steward
- 55:34Why he serves as an elder
- 57:14What he hopes the book leaves you with
- 57:56Where to find Jason
