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Episode 124 · July 2, 2026

Rosie Paulsen

Ecuadorian by Birth, Hispanic by Heritage, American by Choice

Entrepreneur, Speaker

About this conversation

Rosie Paulsen's story starts on a soccer field in Quito, Ecuador. She was told girls don't play soccer, until she met an American girl who told her that in America, girls can do whatever they want. At ten years old she decided she would come to the United States. Years later she did, arriving as a teenager and moving in with a family where no one spoke Spanish. Her English came fast. As she tells it, after three days of waiting for someone to sit down for dinner, she figured she had better learn the language or she was going to starve.

That same grit built a career. She spent nearly a decade at American Express Travel, working the call center through September 11th to get stranded travelers home. She moved into Medicare almost by accident and became rookie of the year having never owned or sold a policy. She went on to build multiple companies, including S&R Services, now a team of about 30 agents, and Rosie Paulsen Enterprises, where she mentors other servant leaders entering the Medicare space. What began in Florida now reaches seniors across the country. She is also the author of Ñeque, named for the Ecuadorian word for grit and resilience, built on four components: purpose, persistence, perseverance, and pivot. She chairs the Spirit of the Community Awards for the Florida Commission on the Status of Women.

In this episode of The Cynthia Manion Show, Rosie sits down with Cynthia to talk about the soccer field that started it all, why she treats Medicare as a calling rather than a sale, the four Ps behind her book, sitting at the tables where decisions get made, and what she wants to leave for her family and the people she serves.

"I'm an Ecuadorian by birth, Hispanic by heritage, and an American by choice. And I will die for this country."

In this conversation

  1. 00:00Rosie's Journey: From Ecuador to America
  2. 05:18Building a Business: The Birth of SNR Services
  3. 10:33The Essence of Servant Leadership
  4. 15:41Navigating the Medicare Landscape
  5. 21:36Networking and Community Engagement
  6. 27:07Lessons in Resilience and Grit
  7. 32:16The Power of Networking
  8. 33:53Understanding Medicare: Common Misconceptions
  9. 36:20The Calling of Service in Medicare
  10. 38:31The Four P's of Resilience
  11. 43:35The Importance of Pivoting in Business
  12. 45:02Engagement in Public Policy
  13. 48:58Legacy and Generational Wealth
  14. 56:02Servant Leadership: Leading with Purpose

Connect with Rosie Paulsen